Birth of a brand
Tired of the ubiquity of radical fluoro boardies, and wanting to produce something both ethical AND stylish, Riz Smith set to work and came up with a line of shorts made from 100% recycled and recyclable polyester. Hot off the digital press, they’re printed using earth-friendly water-based inks and take inspiration from the dapper old days when men were rarely seen without hats and moustaches. So if you want the ladies to appreciate the cut of your jib, check out a pair.
We caught up with the man himself to find out more…
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