drift, perspectives in surfing

You get no points for saying you thought Slater would have his own clothing label. Everyone figured that. What is surprising is the time it’s taken to announce something and the (slightly) lack lustre way in which he’s done it.
Once it was clear that his departure from Quiksilver, after 23 years, wasn’t an April fools joke we all assumed that he would have a new decal on the nose of his board heading into the Bells event if not, then obviously by the Rio. But nothing…
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A big part of the ethos for Passenger is being in or around the sea, it’s at the heart of what we do along with the music that inspires us, the places we see and experience and the people we meet along the way. We live for the outdoors, art, photography and adventure. There are so many people that endure the rat race everyday, but like us, are constantly seeking adventure and the freedom that can bring. We want to inspire people to find their own paths, push their boundaries and embrace their own journey whatever that might be.
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After more then a decade of innovation, the technical apparel specialists have designed a new range, committed to and inspired by the needs of the cold water surfer, allowing them to go deeper and colder, living and surfing in the harshest of environments.
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The ultimate action camera that has changed the way we view our lives, not least the surf, is back in a new incarnation. The Hero4.
Available in three models, the H4 has most bases covered with some significant upgrades in power and quality. The flagship camera, the Black edition, shoots in 4K at 30fps. The new Silver edition now features a built in touchscreen, which will save you having to sync the device to your phone to see what is going on. Finally they have launched a new budget version simply called the Hero that comes in at an amazing £99.
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Congratulations to the winners who were picked at random and are announced below.
Drift has teamed up with SUNDRiED to offer readers a chance to win a super-cool organic T-Shirt and Bamboo Sunglasses combo. We have two sets to give away worth £145 each so don’t delay
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Electric has launched a brand new range of watches based on the classic digitals of the late 70s and early 80s. But that is where the similarity ends as the timepieces have been re-engineered to include modern features such as 100m water resistance, custom stainless hardware and an awesome tide prediction index.
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British lifestyle brand Passenger was borne out of a September road trip to the South West coast of England; its founders wanted to create a relaxed style of clothing for people who love board sports, travel and exploring, and as a result spend hours on the road. Passenger Clothing’s top dog Richard Sutcliffe confirms the Passenger ethos: “we want to inspire people to find their own paths, push their boundaries and embrace their own journey, whatever that might be.”
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The team at Northcore have come up with a great new must-have surf accessory and they are giving away one a week for the next month to our lucky readers.
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