A profile of shaper Chris Jones: If you surf sooner or later you’ll end up at Chris Jones’ door. Who else can offer you fifty years of shaping experience? Who else was there at the beginning? CJ, legendary shaper/surfer, rugby fanatic, pasty connoisseur is this morning sanding down a vintage Tiki for restoration.

When legendary longboard designer Bob McTavish came to Devon recently as part of TIKI's international shaper tour, Chris Preston couldn't resist the opportunity to quiz him about the technicalities of board design... Photos: Jamie Bott

Follow cameraman Mike Lacey as he takes on Hawaii. An amazing collection of photos from the spiritual home of surfing. www.mikelaceyphotography.co.uk

Devastated by more than a decade of civil war, the Republic of Liberia is still in a serious state of flux. Could surfing bring a new hope and more peaceful future to this West African nation? Words & photos: Nicholai Lidow & Kate Thomas. Additional photos: Ted Grambeau & Jamie Bott

Photographer Ben Thouard joins the Oxbow team aboard the Windward as they trawl pristine Pacific atolls in search of adventure, virgin waves and new opportunities.

Jeff Divine remembers the time when surfers were akin to outlaws, and his photographs capture the days of uncrowded line-ups, good vibes and barefoot living. Words: Michael Fordham Photos: Jeff Divine

Drift caught up with big-wave surfer Carlos Burle on home territory in Brazil to find out why he considers big-wave riding to be a playground for the few who have earned the privilege. Photos: Al McKinnon

James Bowden recently explored the farthest shores of the British Isles, taking nothing more than his van, good friends and good expectations. He recounts his journey through the lens...

We're all aware of Rio de Janeiro and its most famous charms - the football, carnival, Sugarloaf, Copacabana, Caipirinhas, the girls, the parties - but what of the city's surfing and the culture associated with it? Drift checks out the stand out characteristics of 'the marvellous city'! Photography: Benoit Fournier / www.benoit-fournier.com

Two of the most influential people on the surf-inspired art scene, Jeff Raglus and Gerry Wedd have been making their mark on everything from surfboards to teapots since the 1970s. Thirty years later, they're still as productive as ever... Words: Tommy Leitch Photos: Jamie Bott

Matt Rohrer shares some of the highlights of his conversations with Bay Area surfer Jimmy Holt, focal point of one of the few surfing photos to ever appear in National Geographic Magazine. Selected photos: Jim Shaw

Slater Strikes out alone: What’s known about OuterKnown

October 13, 2014 | Words By:

quik_thumbYou get no points for saying you thought Slater would have his own clothing label. Everyone figured that. What is surprising is the time it’s taken to announce something and the (slightly) lack lustre way in which he’s done it.
Once it was clear that his departure from Quiksilver, after 23 years, wasn’t an April fools joke we all assumed that he would have a new decal on the nose of his board heading into the Bells event if not, then obviously by the Rio. But nothing…

 

Then in September, just as we’ve got used to the silence –
‘It’s been a long time coming and I’m proud to let you know that the clothing brand I’ve been working on has launched our ‘Handshake Website’ at Outerknown.com this morning. Our team, lead by designer John Moore and supported by our strategic partner, The Kering Group, are tirelessly working on a brand that blends the relationship between style, sustainability, and travel. I believe we have an obligation to build better products and understand the way our consumption impacts the world around us. In saying that, the focus of our brand is to make a product that has a positive effect on every possible level. I look forward to telling you more as the brand develops and beginning today you can follow our daily feed at @Outerknown to learn more. #Outerknown #BeLikeWater #LaunchingFall2015’

So what do we know?
Well King Kelly’s partner is none other than Californian designer John Moore who worked on the VSTR line for Quiksilver. Apparently the two hit it off and this is where OuterKnown begins.

kelly_main

What else? Well, taking a leaf out of Yvon Chouinard’s book they are going for something more sustainable. In fact think Patagonia and that seems to be the industry paradigm they’re going for.
“As global citizens, we have an obligation to build better products and understand the way our consumption impacts others. I am constantly traveling and observing the multi-cultural world we live in, and Outerknown is a brand that references my travels and stands for the values I believe in.”– Kelly Slater, Founder and Global Ambassador #Outerknown #FindyourOuterknown #JourneytoTransparency #thisisacleanslate @kellyslater (photo captured on the road by @morganmaassen)

And?
It’ll be high end like ‘Pata-gucci’ too

Anything else?
We can expect it to hit the US market in Autumn next year and that even if you can’t afford it you’ll buy a piece, you know you will.

 

 

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