A sign on the 130-year-old pier at Saltburn-by-the-Sea warns people not to jump off it. On a big surf day surfers make their way to the end of the sturdy 206 metre structure and jump like lemmings into the cold, murky North Sea. Words: Simon Palmer Photos: Ian Forsyth

Chris Preston chats to Neil Randall of if6was9 about his radical take on traditional board design, Noosa's retro vibe, and his love of vintage style. Photos Dane Peterson

Following the demise of Clark Foam, 'eco' boards and alternatives to petro-chemical products have been the focus of developments in surfboard technology. Words: Mark Sankey Photos: Alexa Poppe

Joe Curren is the surfing equivalent of old growth, his style in the water and behind a lens is deeply rooted, contemplative and quietly powerful. Jair Bortoleto caught up with Joe to talk about family, travel, and shooting analogue in the digital age. Words: Jair Bortoleto Photos: Joe Curren

A shaper with a real passion for his craft, Tyler Hatzikian has consistently refused to compromise the quality or the integrity of his work in order to make a quick buck. He talked to Drift about nose-riding, refining longboard design and his reluctance to take the limelight. Words & photos: Jamie Bott

Chris Brunt chats to west Penwith's prodigal son and professional journeyman Sam Bleakley about his thirst for adventure and love of longboarding. [All photos by Chris Brunt.]


Nick-Nack economics

December 22, 2009 | Words By: Ed

keralaLike the other great economists before me – John Maynard Keynes and his theory of macroeconomics (1883–1946) or Jean-Baptiste Say (1767–1832) bastion of the free trade principal – I’ve developed the current era’s defining economic principal.

History will show that my global wanderings during the early 21st century had some divine fiscal purpose that until now I didn’t fully comprehend. Basing myself in Brighton, the pioneering commerce centre of this New World Order was a fortuitous hand dealt to me by mother fate.

Spending time straddling this dozing tiger, India, the world’s next supreme economy, this catnapping giant has turned a light on in my mind, first illuminating stray, presumed forgotten, facts and thoughts that I’ve gathered as I’ve wandered this magnificent globe and left deep in the recesses of my mind. Then with this lights guiding, tropical warmth these thoughts have coalesced and fused into, an admittedly unexpected, global economic theory that blessed with a revelationery zeal I know to be true.

As the economic drivers of the great Capitalist era fade, dwindle then implode like a white dwarf star on its final yet glorious death knell, as the oil runs dry, as minerals are purged, steel becomes leaden, porky bellies slim, foodstuffs once again become localized, and the exotic lure of spices are tarnished, many are placing their economic eggs in the digital basket. Bangalore and Trivandrum have established themselves as centres of the pixel economy, hence most pundits back India as the future. Well, these so-called experts have their geography right but are speculating in the wrong sector my friends. My economic theory, already living and breathing in Brighton, a city fuelled almost entirely for a decade on this financial model which has established it as a centre of hope for humanity’s pecuniary fate has found its match in India, and in particular the future seats of power, Kovalam, Varkala and Baga.

The phenomenon I’m about to expound, like an historical cycle, once again has its nucleii in coastal towns. Towns which will no doubt rise to usurp the cumbersome authority of the country in which they reside to become independent city states reminiscent of 15th century city Republics like Venice, yet this time around the power centres will be chosen not for the quality of their anchorage but for the magnetism of their beaches, thereby destroying our existing, already decaying models of governmenth. Merchants will accumulate unimaginable wealth and the Republics hof Brighton, Varkala, Phuket, Kovalam, Kuta, Byron Bay and Santa Cruz will be centres of a florid decadence that our epoch has yet to encounter. The nouveau riche vulgarians will raise grotesque Palazzos to host their bacchanalian orgies in honour of the source of their wealth and the globe’s new currency.

The future is Nick-Nacks. The future is Now.

Indian beaches and the towns at their peripheries are rife with Nick-Nacks, most of which have over the last decade migrated to Brighton to be sold in the greatest Nick-Nack bazaar the world has ever known. Yet as many of the world’s Nick-Nack suppliers economically develop, India being a case in point, their population will begin to travel and will, of course, demand Nick-Nacks as proof of their excursion. The suppliers will become the demanders, and therefore the hitherto demanders will naturally supply creating a thriving, burgeoning, proliferating cyclic trade. Nick-Nack barons will control the circumnavigation of Nick-Nackery and with it the will of the people. Nick-Nacks as the opiate of the people? You bet.

Those with a knack for crafting a Nick into a Nack, or carving a Nack out of a Nick, those who can weave and fuse a Nack through a Nick will surely inherit the earth.

Liquidate your assets and invest in all that is Nick-Nack-esque.

kerala-4The last weeks have been a blur, we’ve surfed small but beautiful Arabian waves at an Ashram in Karnataka and spent several exhausting days scooting about Kerala in search of a house to rent and a base to settle in for a good while. We’ve moved in to a hip pink house with a large first floor terrace overlooking a tangle of palms, betelnut and banana trees and almost immediately upped-sticks and indulged ourselves with a languid, sedate houseboat ride through Kerala’s maze of backwaters and canals to celebrate Sofie’s birthday.


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