ELECTRIC, who have brought the surfing world cool products like the ED01-T Tide Watch, are expanding their online shop to consumers in Austria, Belgium, France, Germany, Italy, Spain, and UK.
Launched in 2013, the Electric e-commerce platform allows consumers to interact with the brand, stay up to date on product releases, and follow along with athlete/ambassador happenings. Although the website was currently accessible throughout the globe, only customers located in the United States and in Canada were previously able to buy directly from the online store.
“Expanding direct retail capabilities to those countries is a step towards achieving the brand’s goal to become a world-class premium accessory brand. Next steps in the brand’s ecommerce evolution include expanding direct retail capabilities in other countries in EMEA, and Australasia.” Electric told Drift
For more information visit www.electriccalifornia.com