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Newquay’s Watershed shop is set to become the UK’s only destination for a unique collaboration between surf brand Reef and Japanese-born, London-educated designer, Masafumi Watanabe.

Masafumi is known for viewing American and British heritage through a Japanese fashion lens. For this unique collaboration, Masafumi has juxtaposed Reef’s authentic beach culture with high-end Japanese design. The men’s apparel offerings, as well as men’s and women’s shoes and sandals, will be available in limited release.

M.W for Reef

Masafumi is best known as the founder of Bedwin and the Heartbreakers, an apparel collection globally respected for quality and attention to detail.

The Reef design team has long admired his blending of streetwear and sophisticated menswear. For this collaboration, Masafumi was inspired by his appreciation for the surf lifestyle, Reef’s diverse roster of global ambassadors, and the brand’s ‘Just Passing Through’ mindset for a modern-classic aesthetic.

M.W for Reef

Masafumi’s vision and focus for the 19-piece capsule collection was to create quality and timeless looks for anyone to wear. His approach is spinning fresh twists on time-honored design. The M.W for Reef collection blends classic American menswear with his interpretation of 1950s California surf, complimented by details and color pallets reflective of the ocean.

The collection will be available in Watershed from 01 June, 2015 with the shop playing host to a big launch party on 06 June.

M.W for Reef

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