La La is the ancient Hawaiian word for alaia surfing. It is about sliding across the wave and then breaking trim into a sideslip or a cut back.
Jacob Stuth and I pondered the meaning of the word when we began our journey with rediscovering the alaia. As we progressed with the boards, the meaning of the word became clear. It is the freeflow of surfing where the drift is as important as engaged trim.
The La La Society started out as the small group of surfers that passionately rode the alaias and had found the secret. It was super funny at the time, in 2006-07, but then more and more people got turned on to alaia. The society grew. Now there are little tribes all around the world. If you haven’t tried an alaia and found the La La, don’t hesitate any longer. Give it a go.