Wonderful beach art – patterns and sculptures in the sand – came to Jersey big time. The first MyMemory.com World Beach Art Championship took place in the Island off the coast of Normandy where beach artists from around the world created masterpieces in the sand that only lasted until the next high tide.

TWOTHIRDS Sentinels are people who live for the ocean, world famous or unknown. They put their talent and passion into protecting and preserving our oceans. Essentially, they are informal ambassadors flying the flag of TWOTHIRDS in a variety of subcultures, such as surf, music, film, art and environmental activism.

Protect what you love!

A photo exhibition which is happening at BRIGHT in Berlin, on January 20th to 22nd, 2011. Main focus of the exhibition is a Black & White photo series portraying the genesis of an Alaia, an ancient hawaiian surfboard made of Paulownia wood. The love for craftsmanship, attention to detail and puristic approach to surfing shown in the series are the same concepts inspiring the TWOTHIRDS Fall/Winter 2011 Collection.

© Yohan Colin

Based in Biarritz and influenced by his surroundings, photographer Yohan Colin has been capturing with his silver camera the atmosphere of surfing and street culture. His work has been featured at galleries and fashion boutiques such as L‘Artnoa, O.K Daddy, Corezon and 90 Grados.

Protect what you love.

The company presented their label and collection for the first time, from 7-9 July, at the Bread & Butter, Berlin, one of the leading international tradeshows for streetwear. The location was the mesmerizing and historical building, Tempelhof Airport. At the show TWOTHIRDS combined efforts with artist Kathleen Egan in a bid to further promote the health of our oceans, by way of a PET plastic bottle sculpture.

The Plastic Wave, made out of 500 Pet bottles, was the eye-catcher in the Sport & Street hall, where they exhibited. The exhibit not only attracted people into the TWOTHIRDS booth, but was an attempt to further inform and promote thinking beyond the world of fashion. It helped to create awareness of the current topical debate surrounding the volume of rubbish in our oceans, but also that we have the power to stop this.

You don’t get barreled too often in Berlin, so the installation drew a crowd; visitors got inside the wave and also signed a petition for an ocean free of plastic.

A little background to Kathleen Egan:
Kathleen is an artist/activist living in San Francisco. She explores remote beaches around the world looking for surf and post-consumer plastic. She collects washed up plastic debris and transforms them into plastic wave art. Most of her art work is composed of mosaics, made from plastic “chips” that she has collected from remote surf areas such as Alaska, Indonesia, and El Salvador. Her goal is to show how pervasive plastic pollution is throughout the oceans. Our paradise, a perfect wave on an uncrowded beach, is being invaded by non-biodegradeable plastic.