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electric_watch_thumbElectric has launched a brand new range of watches based on the classic digitals of the late 70s and early 80s. But that is where the similarity ends as the timepieces have been re-engineered to include modern features such as 100m water resistance, custom stainless hardware and an awesome tide prediction index.


“We realize that the majority of people who wear watches in our sphere of influence are more active than most. We set out to develop a durable, lightweight, accurate and waterproof watch that is easy to use and read.” Eric Crane, CEO of Electric told Drift.



The basic digital, dubbed the ED01, will include time, date, stopwatch, timer, alarm and light. In addition to the features found on the ED01, the digital tide watch, or ED01-T, features a simple tide prediction index and moon phase.

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